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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- Narrated by: Simon Jones
- Length: 7 hrs and 24 mins
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Predictably Irrational
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Summary
Why do smart people make irrational decisions every day? The answers will surprise you.
Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.
Critic reviews
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)
What listeners say about Predictably Irrational
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- henoc mimbo
- 15-10-18
Woow
The writer and narrator are a perfect match. Would highly recommend this book and audible
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- Leonardo
- 22-01-21
insightful book and entertaining narration
insightful book and entertaining narration. compared to other books based on academic research, I found it well flowing, also thanks to the empirical natural of the experiments quoted.
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- Mal De-Morgan
- 10-06-20
My favourite book on the subject thus far
Loved this, well written and spoken.
Great examples and amazing findings which spark ideas and thoughts into my work and life.
If you love understanding human behaviour you will love this!
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- John H.
- 22-02-21
Fascinating insight
A well written and beautifully read explanation of how our behaviour often fails our expectations
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- Jas Singh
- 11-07-18
Fantastic read on our Irrationalitys
Hard to sum up the book it reads much like Influence by Robert cildini which covers how we so little about our own decisions, this including influence are one of 10 most important reads.
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- Kearen
- 04-05-22
A fascinating read!!!
listened to the whole book in one go, it's extremely interesting and one I'll listen to again
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- Anonymous User
- 15-08-21
very interesting and thought provoking
It has many good examples and is very well balanced. Deffenetly worth the read and would recommend.
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- Howard
- 18-04-20
Good book, good narrator, poor recording.
This is an interesting (if now little dated) introduction to much of the irrationality studies that are now well known to people through the books of Kahneman. The material is interesting and humourously presented. The choice of narrator is a little strange considering how US-centric all the material is, but I certainly didn't object to having a Brit read me this instead of an American. Simon Jones is of course great - what could be better than Arthur Dent reading this to you? The recording is poor however, with a rather dull echoey sound that is made worse by a constant background hum and noise. I would probably normally have asked for my money back on these grounds, but I got this one for half-price in a sale and as such it still represented good value.
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- Patrick T
- 04-07-17
largely fascinating book and very well read
some fascinating ideas in the book and I loved the dry narration - highly recommended!
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- Mr. Mustafa Rashid
- 09-02-20
a very interesting listen. worth a credit
great listen
very informative and useful in knowing oneself better! who knew that we are all so irrational so regularly and predictably!
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