Summary

Why do smart people make irrational decisions every day? The answers will surprise you.
Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.
©2008 Dan Ariely (P)2016 HarperCollins Publishers Ltd
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Critic reviews

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." (Jerome Groopman, New York Times best-selling author of How Doctors Think)
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 11-07-18

Fantastic read on our Irrationalitys

Hard to sum up the book it reads much like Influence by Robert cildini which covers how we so little about our own decisions, this including influence are one of 10 most important reads.

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5 out of 5 stars
By Tim on 25-03-18

Entertaining and informative

A great book, both informative and entertaining. Well written and the audio book is beautifully delivered. Highly recommended

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Customer Reviews

Most Helpful
4 out of 5 stars
By Nikolina on 21-06-18

Great book

Maby too much recurrence of conclusions, but overall, the book is interesting, narrator is great

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5 out of 5 stars
By Rafael on 25-11-16

Delightfully instructive!

Each chapter presents a new experience that demonstrates how we are all essentially irrational. And it's very interesting to realize that. The narration is also great.

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