• Predictive Analytics

  • The Power to Predict Who Will Click, Buy, Lie, or Die
  • By: Eric Siegel
  • Narrated by: Nicolas D. Frantela
  • Length: 10 hrs and 7 mins
  • Unabridged Audiobook
  • Release date: 30-12-15
  • Language: English
  • Publisher: Prediction Impact, Inc.
  • 3.5 out of 5 stars 3.6 (9 ratings)

Summary

"Mesmerizing & fascinating..." (The Seattle Post-Intelligencer)
"The Freakonomics of big data." (Stein Kretsinger, founding executive of Advertising.com)
Award-winning | Used by over 30 universities | Translated into nine languages
An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior - including yours.
Why? Predictive analytics reinvents industries and runs the world. Listen to this book to discover how it combats risk, boosts sales, fortifies health care, optimizes social networks, toughens crime fighting, and wins elections.
©2016 Eric Siegel (P)2015 Eric Siegel
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Regular price: £23.49

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Customer Reviews

Most Helpful
2 out of 5 stars
By Jason Newbatt on 22-09-16

Good overview but no technical content

I wanted to understand how Predictive Analytics are implemented and the techniques that can be used. This book provides a good general overview of Predictive Analytics but seems to dwell onerously on convincing the reader that the subject is worth its weight, and less on practical techniques and processes.

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5 of 6 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Bernardo on 09-05-16

Interesting, but...

The book is interesting but goes too much into Watson, the IBM computer's performance in Jeopardy, and repeats themes mentioned earlier in the book without anything significant. The reader's performance, though making an effort to be amusing and showing talent, can be annoying!

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4 of 5 people found this review helpful

2 out of 5 stars
By Chaitanya on 14-08-17

Not a great book

This book wasn’t for you, but who do you think might enjoy it more?

I don't know who would enjoy the book.It only talks about concepts nothing concrete.

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1 of 1 people found this review helpful

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