Pricing with Confidence

  • by Reed Holden, Mark Burton
  • Narrated by Cheryl Tan
  • 7 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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Book Details

  • Release Date: 03-08-2012
  • Publisher: Audible Studios