Profit First

  • by Mike Michalowicz
  • Narrated by Mike Michalowicz
  • 8 hrs and 35 mins
  • Unabridged Audiobook

Publisher's Summary

The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:


Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
A small, profitable business can be worth much more than a large business surviving on its top line.
Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.

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Customer Reviews

Most Helpful

I listened to this on 1.5 speed, not enough hours in the day!!

Just finished this book after listening to it at every opportunity at 1.5 speed! Just absolutely brilliant so inspirational and yet so doable and real. Practical tips and best of all pitfalls with explanations as to why humans do or don't do what's advised. The best book I've read in years!
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- TLJ

Interesting concepts

Reverse engineer your profit. Definitely worth a listen and some genuine 'outside the box' thinking
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- JedHoll

Book Details

  • Release Date: 21-02-2017
  • Publisher: Gildan Media, LLC