• Raise the Bar

  • An Action-Based Method for Maximum Customer Reactions
  • By: Jon Taffer
  • Narrated by: Luke Daniels
  • Length: 7 hrs and 14 mins
  • Unabridged Audiobook
  • Release date: 21-10-13
  • Language: English
  • Publisher: Brilliance Audio
  • 5 out of 5 stars 4.9 (9 ratings)

Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.
Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.
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Regular price: £16.89

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Customer Reviews

Most Helpful
5 out of 5 stars
By James H on 05-07-18

The science of bars (and good business!)

I’m not in the hospitality industry, nor do I want to be, but this was a brilliant book which opened my eyes of the science behind making money in bars. From the lighting to the pricing structure, Jon doesn’t share opinions - he shares facts! A book filled with data and true stories to back up what he’s saying, Raise The Bar is a fantastic read for anyone interested in business, customer service and ultimately making money!

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Customer Reviews

Most Helpful
4 out of 5 stars
By Bonnie on 04-03-15

Wish Jon was the narrator!!

I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

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9 of 10 people found this review helpful

5 out of 5 stars
By Steve Taylor on 19-08-15

Must read for all bar & restaurant owners

Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.

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3 of 3 people found this review helpful

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