In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business. -Seth Godin, author of Tribes - Social media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources?
In Return on Relationship, Ted Rubin and Kathryn Rose present real-world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why "That's the way it's always been done" will leave you without any customers. In this audiobook, you will also discover:
How to maximize your potential by using the right community-focused tools on the Internet
The importance of moving from convince and convert to converse and convert
What main problems will keep you from seeing dramatic results
How building engaged and responsive communities around your brand will significantly impact your bottom line
Whether your business is just starting out or if you've been a leader in your field for years
In Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.
"Ted and Kathryn understand that marketing at its core has always been about relationships.
Return on Relationship will help your business win in this new hyper-connected era! I hope you are ready. Your customers are." (Frank Eliason, author of
@YourService, Global Dir. Social Media, Citi)
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