Well, did you know that there are over 200 ranking factors involved Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. Depending on your information when it comes to SEO, it might be outdated or just flat-out wrong.
Why is that?
Search has been evolving at an uncanny rate in recent years. If you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time on techniques that no longer work.
Google's sole mission is to provide the most relevant search results at the top of its searches in the quickest manner possible. However, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.
Since 2011,Google has tried hunt out and demote spammy sites that sacrifice user experience, focus on thin content, or simply spend their time trying to deceive their way to the top of its search results.
At the same time, Google has increased its reliance on four major components of trust that work at the heart of its search algorithm:
Trust in age
Trust in authority
Trust in content
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Customer ReviewsMost Helpful
By The Judge on 01-04-16
Does what it says
Very straight forward SEO tutorial. If you want to learn or refresh your knowledge of SEO, look no further. The biggest challenge with 100% perfect SEO will be the amount of time you can commit to doing everything mentioned and maintaining the high standards. Welcome to SEO!
8 of 9 people found this review helpful
Customer ReviewsMost Helpful
By Leonel on 19-11-15
Missing Documents For Download
I enjoyed the book, the narrator is good I learned a lot from it I just wish the documents that accompany the book were available for download with the audiobook. On several occasions we are asked to reference specific diagrams that were not made available for download. Thank you!
12 of 12 people found this review helpful
By Kitty Smith on 27-06-15
Easy to listen to, lots to learn about
If you could sum up SEO 2016: Learn Search Engine Optimization in three words, what would they be?
clear, current, engaging
What about Smokey Rivers’s performance did you like?
The narrator had a great voice that was easy on the ears and appealing to listen to. The wonderful pacing made it simple to keep up with the instruction as well.
Any additional comments?
In order to keep up with the times you have to always be learning new things. One thing I try to keep current on is the latest SEO techniques. Sadly what used to work no longer does, and of course the tricks and strategies are changing all the time. "SEO 2016" is a treasure trove of current information! The information on understanding how to achieve a better rank with Google based on the current algorithm factors is fantastic and I've been busy making much needed changes according to the advice provided.
4 of 4 people found this review helpful