Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
Public Domain (P)2015 Tridb Audiobooks
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Regular price: £6.59

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Customer Reviews

Most Helpful
5 out of 5 stars
By Holly Lochinger on 03-05-18

so many 'a ha' moments!!!

This audio is great but I would recommend a pen and paper! Take notes

Amazing

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4 out of 5 stars
By byron on 05-02-18

excellent book shame about the narrator

couldnt really tune into the narrator. i found the content was really good and useful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Angel M. on 26-07-17

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

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1 of 1 people found this review helpful

3 out of 5 stars
By Eric Keith on 21-05-18

The Narrater is horrible

I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture

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