Scientific Advertising

  • by Claude Hopkins
  • Narrated by Ty Carthage
  • 2 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

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Customer Reviews

Most Helpful

Good book. Pity about the performance

Simple and clearly presented, the original book contains basics about advertising that still hold true.

This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

The book also makes reference to a few adverts that were included in the original publication.
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- Christopher Bisazza

Book Details

  • Release Date: 10-09-2015
  • Publisher: Tribd Audiobooks