Secret Sauce

  • by Harry Mills
  • Narrated by Tom Parks
  • 2 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to listen to, and packed with visuals, Secret Sauce provides:

Clear examples of what works and what doesn't
Fascinating insights from behavioral and neurological research
Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling - engaging the head and heart. Secret Sauce helps you weed out the clutter.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.


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Book Details

  • Release Date: 21-02-2017
  • Publisher: Brilliance Audio