• Sell with a Story

  • How to Capture Attention, Build Trust, and Close the Sale
  • By: Paul Smith
  • Narrated by: Paul Smith
  • Length: 8 hrs and 4 mins
  • Unabridged Audiobook
  • Release date: 18-10-16
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.7 (6 ratings)

Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:



Select the right story
Craft a compelling and memorable narrative
Incorporate challenge, conflict, and resolution
Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Paul Smith (P)2016 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Kindle Customer on 22-02-17

This book is not only simple but practical!

I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

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5 of 5 people found this review helpful

4 out of 5 stars
By Steven on 11-05-17

Very balanced and motivated book

I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!

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3 of 3 people found this review helpful

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