Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- Narrated by: Paul Smith
- Length: 8 hrs and 4 mins
- Unabridged Audiobook
- Release date: 18-10-16
- Language: English
- Publisher: Audible Studios
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
Select the right story
Craft a compelling and memorable narrative
Incorporate challenge, conflict, and resolution
Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Regular price: £23.49
Buy Now with 1 Credit
Buy Now for £23.49
Customer ReviewsMost Helpful
By Kindle Customer on 22-02-17
This book is not only simple but practical!
I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!
5 of 5 people found this review helpful
By Steven on 11-05-17
Very balanced and motivated book
I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!
3 of 3 people found this review helpful