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Short list of things that salesman should follow. It seems to be useful for people directly selling luxury (for example in a shop). If you read 2-3 books on how to sell or got a basic sales course there will be little to learn from this audio book. It could however serve as a reminder for people who communicate with customers every day.
I am interested in marketing and I wanted to know a bit more about marketing the luxury items, so I bought this book. It's horrible. It's training programme of a sales ambasador of a premium brand, not proper marketing book. Totally useless.
This plays out like an etiquette book from the 50s. There's not much beyond obvious good sense and service. I'm halfway through another book on the same topic, and it delves much deeper into affluent mindsets, expectations, where to find such people and how to appeal to their high expectations/push past their distrust of salespeople.
6 of 6 people found this review helpful
Would you try another book from Robin Lent and Genevieve Tour and/or Jo Anna Perrin?
Vacuous waffle without substance.
Has Selling Luxury turned you off from other books in this genre?
There are plenty of good books in this genre but this isn't one of them.
Would you be willing to try another one of Jo Anna Perrin’s performances?
Any additional comments?
Chapter 46 is a prime example of the lack of substance:
The author states "selling a Lexus is different to selling other brands of cars. Building a relationship is more complex than before.. customers want a lifestyle.."
As a listener, naturally i was intrigued to hear how Lexus do this. Poised to note down some tips & ideas - all the author then said was.. "LEXUS HAS ITS OWN APPROACH".
That was it - end of chapter.
3 of 3 people found this review helpful