How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?
One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: To rethink convention and break "rules" that aren't rules.
These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.
From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter - and how perhaps the rest of us can, too.
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Customer ReviewsMost Helpful
By Bill Carr on 01-12-14
Good examples taken of real life short cuts!
What made the experience of listening to Smartcuts the most enjoyable?
Real life examples from a variety of people - surfers to presidents - make the book very enjoyable!
1 of 1 people found this review helpful
Customer ReviewsMost Helpful
By TRENDS on 22-09-14
Smartcuts Delivers The Goods!
What did you love best about Smartcuts?
Smartcuts was awesome because of how it brought the different principles together in an applicable format. Theory was backed up by how they were executed and studies that aligned.
What other book might you compare Smartcuts to and why?
If you combined the principles from Smartcuts, Lean Startup and Virtual Freedom you'd be one powerhouse player.
18 of 19 people found this review helpful
By Alexia Cohen on 04-09-17
Great content, specially in audio format
Would you recommend this audiobook to a friend? If so, why?
I was able to listen to this while doing other menial tasks, which made this a lot faster than sitting down to read. In terms of the content it's a great book to learn how others have learned to work smarter to get to their goals faster. Shane Snow's explanation of theories with every day examples of people who have succeeded with these techniques is super engaging and refreshing.
What did you like best about this story?
The examples brought it home for me. Specially when he concludes with Dwayne Edwards story.
Have you listened to any of Shane Snow and Erik Bergmann ’s other performances before? How does this one compare?
3 of 3 people found this review helpful