In Soul Trader, life and business coach Rasheed Ogunlaru encourages entrepreneurs to focus their energy away from the deadlines and demands of running a company in order to connect with the personal mission, values and passion that inspired the business in the first place. In doing so, Ogunlaru argues that you can create a ‘stand out from the crowd’ business that enriches both financially and emotionally.
The book is broken down into seven essential principles that will help listeners build a business sensitive to today’s economic and social realities; one that is profitable, customer-focused and in tune with your own beliefs, needs and goals.
"Rasheed is grounded, energising and hugely inspirational - as is this book which is insightful for those dreaming of a business and those already running one. (Clare Longrigg, deputy editor, Psychologies)
"A brilliant and motivational book by a knowledgeable, intelligent and thoughtful author." (Stephen Fear, Entrepreneur in Residence, The British Library)
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