Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.
Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches.
"Peppered with practical lessons and engaging anecdotes. All in all, there are plenty of ideas worth stealing here." (The Wall Street Journal)
“Marketing mavens who treasure their jobs—or better yet, want to move ahead—will find themselves constantly using Cone’s incredible cache of ever-insightful tips and ideas as their guide to innovation and success.” (Steve Forbes)
“With Steal These Ideas! Steve Cone provides a clear and no-nonsense guide for getting it done now.” (Faith Popcorn)
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