Street Smarts

  • by Norm Brodsky, Bo Burlingham
  • Narrated by Sean Pratt
  • 10 hrs and 8 mins
  • Unabridged Audiobook

Publisher's Summary

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

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What the Critics Say

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)

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Customer Reviews

Most Helpful

Practical and down to earth advice

I loved this book. Norm and Bo write about everyday businesses and their problems, from small businesses to bigger business, and they leave no stone uncovered in telling and showing how business really is. IF you want a successful business based on experience and practicality this is your book. If you want to meditate and hope the universe will provide your business success, then buy something else to listen to. Smart, funny and insightful.
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- Kevin

Great business read

Sound and simple introduction to business, based on common sense and experience. Engaging, personal and well structured.
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- Santiago Ruiz-Valdepeñas Martín de Almagro

Book Details

  • Release Date: 14-12-2011
  • Publisher: Gildan Media, LLC