Summary of Influence: by Robert B. Cialdini | Includes Analysis
- Narrated by: Dwight Equitz
- Length: 23 mins
- Unabridged Audiobook
- Release date: 05-04-16
- Language: English
- Publisher: Instaread
Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Listeners can learn specific techniques to resist each.
Humans rely on standard responses in many situations. For example, when one person gives another a gift, the recipient automatically feels indebted and is inclined to reciprocate. These mental shortcuts are usually helpful both to the individual and to society as a whole. Reciprocity helps facilitate mutual aid, which in turn helps solidify social bonds. These bonds in turn strengthen both the group and the individuals within it....
Please Note: This is key takeaways and analysis of the book and not the original book.
Inside this Instaread summary of Influence:
Overview of the book
Analysis of Key Takeaways
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Customer ReviewsMost Helpful
By Patrick on 15-08-16
you get what you pay for
it's great for what it is but it is still just a summary. it is like a more in depth back cover, gives the bullet points but not much else. I would read the actual book and use this as just a reminder of the key points.
2 of 2 people found this review helpful
By Anonymous User on 31-10-17
Influence tt review
Excellent summary of this ground breaking book. All the main points with analysis is included.
1 of 1 people found this review helpful