Sun Tzu Strategies for Selling
- How to Use The Art of War to Build Lifelong Customer Relationships
- Narrated by: Barrett Whitener
- Length: 4 hrs and 19 mins
- Unabridged Audiobook
- Release date: 06-03-06
- Language: English
- Publisher: McGraw-Hill Education
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos", such as:
Get your strategy straight
Win without fighting
Have a unique selling proposition
Know your competitor
Aim for big wins
Learn from lost sales
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Customer ReviewsMost Helpful
By Fibonacci on 14-05-06
Leave Sun Tzu out of it...
I have read enough about Sun Tzu to know that his writings were profound, if not sometimes ambigouos. For that reason many people have used that ambiguity as a touch point for a lot of deep thoughts. In this book, the author does exactly that, he uses Sun Tzu as a jumping off point for a lot of personal thoughts about selling.
Does he make some good points? Sure, but I was frankly interested in seeing more of relationship between the brilliant military strategist and the profession I love. I suppose I will have to write that book myself.
11 of 12 people found this review helpful
By John Pistotti on 06-07-17
Ancient Wisdom for Modern Times
Interesting application of Sun Tzu as it relates to a number of business facets. Although the author often meandered from the ancient text to a variety of topics, it made for intriguing discourse that was relevant to many sales scenarios.