The $10 Trillion Prize

  • by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
  • Narrated by Don Hagen
  • 11 hrs and 31 mins
  • Unabridged Audiobook

Publisher's Summary

Meet your new global consumer
You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that:

There will be nearly one billion middle-class consumers in China and India within the next ten years?
More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
The number of billionaires in China has grown from 1 to 115 in the past decade alone?
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the worlds biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.
Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.


What the Critics Say

".…the authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending." (The Financial Times)


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Customer Reviews

Most Helpful

Great Read

What did you like most about The $10 Trillion Prize?

Contains great facts regarding the emerging markets of china and india.

What did you like best about this story?

Wealth of knowledge that helps understand the thinking in these countries

Have you listened to any of Don Hagen’s other performances? How does this one compare?


Was there a moment in the book that particularly moved you?

overall performance of the book was great very informative

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- summerjam

Book Details

  • Release Date: 06-02-2013
  • Publisher: Gildan Media, LLC