The 22 Immutable Laws of Marketing

  • by Al Ries, Jack Trout
  • Narrated by David Drummond
  • 3 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Customer Reviews

Most Helpful

very useful read

I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!
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- Fred Akele

Dated, but still some solid advice.

Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.
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- Thomas Wall

Book Details

  • Release Date: 22-04-2014
  • Publisher: HarperAudio