The 4 Lenses of Innovation

  • by Rowan Gibson
  • Narrated by Steven Roy Grimsley
  • 8 hrs and 12 mins
  • Unabridged Audiobook

Publisher's Summary

Learn the formula for infusing creativity into your organization
Ever wondered where big breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The 4 Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.
By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos, and many others - came up with their game-changing ideas, best-selling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:


Challenging orthodoxies - what if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
Harnessing trends - where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
Leveraging resources - how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
Understanding needs - what are the unmet needs and frustrations that everyone else is simply ignoring?

Other books promise the keys to innovation - this one delivers them. With thought-provoking examples and features like the 8-Step Model for Building a Breakthrough, The 4 Lenses of Innovation will teach you how to reverse engineer creative genius and make radical business innovation an everyday reality inside your organization.

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Customer Reviews

Most Helpful

Just a collection of examples

4 lenses ideas is about 10 minutes of the book.
The rest of it is a dull set of example successful companies. The same company is often sited for each lense.
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- STUART YATES

A Great Prompt and Springboard

Would you recommend this audiobook to a friend? If so, why?

I would recommend the book as a thought-provoking delve into thinking and processes that we touch and use everyday to different extents. The book is recommended for those who are feeling that they've lost their "innovative edge" too. Realising and or remembering the cross-thinking skills will reinvigorate you and broaden your shrinking horizons.


What was one of the most memorable moments of The 4 Lenses of Innovation?

The case-study examples by their breadth are very helpful indeed. If you find inspiration from parallels and cross-overs, you'll find some here for sure.


Have you listened to any of Steven Roy Grimsley’s other performances? How does this one compare?

I haven't heard any other Grimsley's to compare


If you made a film of this book, what would be the tag line be?

Step outside of yourself


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- PhoneDude

Book Details

  • Release Date: 14-05-2015
  • Publisher: Audible Studios