The 7 Triggers to Yes will help you become more influential and persuasive with the simplest and most effective formula for using neuroscience-based emotional triggers. For business owners, executives, managers, and sales people - as well as fundraisers, politicians, and entrepreneurs - success depends on the ability to engage and change people's hearts and minds. You will learn not only how recent science has revealed the biological mechanisms behind human decision-making, but how to use that knowledge to your advantage: to gain advocates and followers; to form agreements and partnerships; to sell ideas and products with an ease and speed you never thought possible. One of the first books to forge a practical business approach out of the complexities of neuroscience, The 7 Triggers to Yes has become the go-to formula for successful organizations and individuals around the world.
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