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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
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The Advertising Effect
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Summary
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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- stryder
- 01-11-16
Essential reading for anyone - not just marketers
Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.
This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.
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- Dev
- 24-08-18
Awesome book
This is what I was looking for. I tried few books on Advertisements and Power of Persuasion but none of them met my need and desire
Finally found this book and I already started implementing ideas in my business which is India's First Passionpreneur Mastermind Program
Thank you for the lovely book
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- Phill
- 03-08-21
Interesting Points Raised
Very different from the typical run of the mill marketing books. The main downside from my perspective is the great volume of examples given. It's hard to keep track and in audio form makes it near impossible to lookup these examples for reference.
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- Amazon Customer
- 22-02-16
Fascinating insight into the industry
As a fledgling copywriter, this book is perfect inspiration. Insightful and a valuable resource. plus packed with great stories.
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- Aneta Milanowska
- 21-05-17
Good book!
It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.
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- Lewis Young
- 16-10-19
Perfect for Planners/Strategists
Couldn’t stop listening to this book. Perfect for aspiring planners, strategists in advertising. Insightful, detailed and leaves an imprint in your mind.
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