Summary

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Adam Ferrier (P)2014 Audible Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Aneta Milanowska on 21-05-17

Good book!

It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.

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5 out of 5 stars
By stryder on 01-11-16

Essential reading for anyone - not just marketers

Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.

This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Phil Hudson on 29-04-15

One of The Best Books on Advertising Ever

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

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7 of 7 people found this review helpful

1 out of 5 stars
By Anonymous User on 22-07-17

The worst book on advertising

The fact that this book got such good reviews excites me. It tells me 99% of people know nothing about advertising.

This book is a perfect example of how too much academic schooling does not belong in business.

As I listened I couldn't help hearing Claude Hopkins, when asked to review an academic program on advertising say, "this should be burned. A young man will spend 4 years learning this and another 12 unlearning it."

Or Roy H. Williams saying, "Many big advertisers care more about awards and creativity than results than make money."

I can tell this writer has never actually written an ad before. He may have helped create a campaign with his psychology knowledge, but never has actually written one.

I imagine him passing all his "statistics" to the copywriters as they roll their eyes and say huh huh.

Do you want to waste all your ad budget on irrelevant case studies that are so small they probably can't even be duplicatable?

Then read this book.

Audible doesn't have very many books on advertising, but I would start with the two authors I quoted above. Especially for anyone in the real world of advertising.

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6 of 6 people found this review helpful

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