The Advertising Effect

  • by Adam Ferrier, Jennifer Fleming
  • Narrated by Nigel Carrington
  • 9 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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Customer Reviews

Most Helpful

Good book!

It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.
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- Aneta Milanowska

Essential reading for anyone - not just marketers

Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.

This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.
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- stryder

Book Details

  • Release Date: 16-09-2014
  • Publisher: Audible Studios