Unorthodox success principles from a billionaire entrepreneur and philanthropist.
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.
This book shares the "unreasonable" principles - from negotiating to risk-taking, from investing to hiring - that have made Eli Broad such a success.

Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles.
His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem-cell research.
At his alma mater, Michigan State University, he endowed a full-time MBA program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region.
Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica.
If you're stuck doing what reasonable people do - and not getting anywhere - let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
©2012 Eli Broad (P)2012 Gildan Media, LLC
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Critic reviews

"In The Art of Being Unreasonable, my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life - and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's audiobook is a blueprint for effective public citizenship." (President William Jefferson Clinton)
"As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also an audiobook that powerfully makes the case that wealth finds its ultimate purpose in public service." (Bill Gates, Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation)
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Customer Reviews

Most Helpful
3 out of 5 stars
By Sean McCracken on 27-03-15


On one hand, I imagine a very compelling, driven character that is as savvy and straight as a businessman can be. On the other, I'm listening to an ego piece. I wish I could get a better glimpse into what this man is rally like in his darkest hour. It could be, some of my distaste is my own envy too. Looking forward to learning more about this Los Angeles magnate. First, let's see how Richard Branson's audio book is.

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2 of 2 people found this review helpful

1 out of 5 stars
By Joe on 02-06-13

Fine as autobiography, not as a business book

This book wasn’t for you, but who do you think might enjoy it more?

Anyone who likes autobiographies of successful business figures.

Would you ever listen to anything by Eli Broad again?

No. I don't like to listen to self aggrandizing content, and from what I heard this guy's ego won't allow him to do anything but that.

Did the narration match the pace of the story?

I didn't notice.

You didn’t love this book... but did it have any redeeming qualities?

Not really, no.

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2 of 2 people found this review helpful

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