The Art of the Start 2.0

  • by Guy Kawasaki
  • Narrated by Sean Mangan
  • 9 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.
Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
Whether you are an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.


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Customer Reviews

Most Helpful

Highly recommended

Fantastic book for anyone working on a startup. Just the startup book I was looking for!
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- Aneki

Relevant, honest and worth every penny!

After listening to this book I realised my deck was 30 slides to many and the proposition needed to be re-thought.. I recommend this book !
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- A W Smith

Book Details

  • Release Date: 01-06-2016
  • Publisher: Bolinda Publishing Pty Ltd