The Big Moo

  • by Seth Godin, The Group of 33
  • Narrated by Seth Godin
  • 3 hrs and 42 mins
  • Unabridged Audiobook

Publisher's Summary

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

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Audible Editor Reviews

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.

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Customer Reviews

Most Helpful

Great transformational thinking

I loved listening to Seth Godin in this audio primer for out of the box thinking, creating the big ideas, and boldly putting them forth to create the 'Big Moo' in the marketplace. His message about being remarkable is indeed more relevant than ever in today's society. I ordered copies of the book for my whole team. It will change your motivation and significantly increase your contribution. - Mark Emanuelson
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- Mark

Brilliant

This is a fascinating audiobook I was enthralled from beginning to end. It made me view issues from completely different angle. I would recommend this to everybody - you will take away for it something valuable. Buy it and see - you will not be disappointed
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- Julia

Book Details

  • Release Date: 02-12-2005
  • Publisher: Audible Studios