UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.
The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include:
The power of peripheral referrals and how to create content for your "third circle"
Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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A fresh look at how businesses and customers dance
My eyes are opened, and I now see unawesomeness everywhere I look. Luckily, I am now also starting to see - and encourage - the awesome in myself and others as we go about our daily business interactions.
Stratten simply lifts the veil on the blindingly obvious - treat customers well and you will have a more successful business. With real life examples he shows how some businesses give great customer experiences and truly care whilst others are shackled by mission statements and business school dictates.
This is the second book I have listened to and I am looking forward to the third. The forehead slapping insights are pure gold.
A drawing of a unicorn fighting a bear - you have to read the book....
Be warned - after reading this book you will become less tolerant of shoddy treatment from companies that supposedly want your custom. And you will be driven to make changes in your own approach to your customer base. Thankfully, these are all for the good.