The Breakthrough Company

  • by Keith R. McFarland
  • Narrated by Keith R. McFarland
  • 5 hrs and 52 mins
  • Unabridged Audiobook

Publisher's Summary

The vast majority of small businesses stay small - and not by choice. Only the most savvy and persistent (a tiny one tenth of one percent) break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate, from small startup to industry leader.
Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins that identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough.
The Breakthrough Company is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.


What the Critics Say

"Greatly needed! Features marvelous analysis of the principles that enable entrepreneurial enterprises to survive and thrive." (Stephen R. Covey, author of 7 Habits of Highly Effective People)
"McFarland successfully tackles the ever-present question for ambitious entrepreneurs: just how do you go from small to big and prosper? This book has the makings of a classic." (Steve Forbes, President and CEO, Editor-in-Chief, Forbes)


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Book Details

  • Release Date: 15-01-2008
  • Publisher: Random House Audio