As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:
Brain-friendly product concepts, design, prototypes, and formulation
Highly effective packaging, pricing, advertising, and in-store marketing
Building stronger brands that attract deeper consumer loyalty
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
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Fantastic Book, Must Read for Marketer/SME Owener
Yes, the book was very enlightening on a wide variety of marketing topics, and the narrator was very eloquent and interesting while doing so.
The insights into the world of neuro-marketing are well founded and well studied which makes the book all the more compelling!
The second half of the book is certainly marketing to us the services of the company but that is perfectly acceptable as the content is still high enough with it!
Cut out a few coffees this month and grab this book!
- M. Millward
Want to know how your customer's mind works?
- Amazon Customer