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The text of this book was originally published in 1999 online for free - right before the Dot Com Bust - but the lessons are even more crucial today. Certainly, we overestimated some hotshot young upstarts in 2000, but today, the web is coming into it's own. Especially with consumer power. This is where markets become conversations. One blogger can bring down an entire empire (just google Kryptonite). If you haven't listened to or read this book, you have to before it's too late.
4 of 4 people found this review helpful
I read this piece — which was written before 9/11, before Google and Facebook, before the iPad, before the cloud, and before the browser wars ended — as a historic document. And in general I was surprised on two levels. First, that most big companies, all having embraced the internet as the game-changing paradigm that it is, still haven't gotten a clue about how to treat or talk to their customers. And two, how much of what the authors suggest and envision has been proven correct. The bits they got wrong — like the importance of "zines" and the pervasiveness of "extranets" — are mildly risible. Perhaps its time to update this manifesto. I'd say it's a worthwhile endeavor.
4 of 5 people found this review helpful