The Complete Google AdWords and YouTube Advertising Book

  • by Jerry Banfield, Michel Gerard
  • Narrated by Jerry Banfield
  • 7 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Would you try listening to this book today to make your experience with Google AdWords and YouTube advertising easier than mine was? In 2011 when I started using Google AdWords to get clicks to my website and promote my business online, I wasted thousands of dollars getting clicks I did not need and hundreds of hours working with the ads only to get my account suspended as soon as I got a positive ROI.
By 2012, I started managing Google AdWords for clients based on my experience failing to do my own ads successfully. Amazingly, client ads were often easier to do than my own and inspired me to try a new approach to AdWords using YouTube advertising, also known as Google AdWords for video. YouTube now is my biggest asset online thanks to YouTube advertising and continues to help me build deeper relationships with followers and customers that just watched one video.
Four years after I got my first AdWords account suspended, I gained enough courage to try again on advertising my online courses with a new website and new business model. From the beginning, I was getting sales for $20 in ad spend and eventually got down to sales consistently for $5 with display ads and $8 with search ads. When this was combined with the higher ranking on Udemy and the organic search traffic follow up from students sharing the courses, my work on Google AdWords became part of a multimillion dollar sales system selling courses online. That sounded impressive right?
Good, because I love to try and impress everyone with how smart I am and the story takes a dramatic downturn from there! Listen to the book today to hear the rest!


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Customer Reviews

Most Helpful

it's so slow paced- taking lots time for not a lot

too many/ too detailed/ repeating stories of the authors personal experiences. it's like listening to someone in a pub over a relaxed subject. honestly it's taking too much time. not like any 'books' or any audio books I've purchased, or will likely to purchase!
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- Amazon Customer

Book Details

  • Release Date: 12-12-2016
  • Publisher: Jerry Banfield