Summary

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.
How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.
Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting", reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability", explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm", and shows how "Maryland's sweatiest football player", Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand.
The men and women you'll meet in this audiobook prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.
©2015 Amy Wilkinson (P)2015 Simon and Schuster
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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 26-10-17

The Creator's Code review

Great insights into how renowned entrepreneurs got it right, by failing, learning and re-engineering along the way. However, the six elements of the code are unclear, or I missed something...

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Customer Reviews

Most Helpful
2 out of 5 stars
By R. Walling on 08-03-15

Nothing groundbreaking

I wanted to love it, but I read a lot of business books and this felt like a re-hash of several origin stories I've heard too many times (eBay, Dropbox, Air BnB), and the six lessons feel like a random collection of fairly general advice on starting a company.

The book is well written and well performed. But unfortunately I didn't pull anything new from it.

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12 of 12 people found this review helpful

3 out of 5 stars
By Coach Brock on 31-05-15

Not original but useful

What was one of the most memorable moments of The Creator's Code?

It does not add anything original to the research, but the stories are inspiring.

What aspect of Cassandra Campbell’s performance would you have changed?

The cadence of the constant Howard Cosell imitation is extremely grating. Not sure I can finish listening.

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3 of 3 people found this review helpful

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