The Customer-Funded Business

  • by John Mullins, PhD
  • Narrated by James Conlan
  • 7 hrs and 37 mins
  • Unabridged Audiobook

Publisher's Summary

Who needs investors?More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source: their customers. That's exactly what Michael Dell, Bill Gates, and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st-century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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Customer Reviews

Most Helpful

alternative to VC centric startup narrative

great and more balanced alternative to VC centric startup narrative. important reading for anyone on the entrepreneurial journey
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- Famiii

Great case studies well commented

Great case studies well commented.
The question list at the end of each chapter is paticularly useful.
Read full review

- David (Italian in London)

Book Details

  • Release Date: 23-09-2014
  • Publisher: Audible Studios