Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
Its critical insights include:
Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
Consumer influence is growing, and businesses can use this to their advantage
Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers
Create a culture of change to earn trust, influence, and significance among connected customers
Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders
Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt
While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
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Customer ReviewsMost Helpful
By Melissa on 11-09-12
The key to a new level of customer engagement
If you could sum up The End of Business as Usual in three words, what would they be?
Eye-Opening, Practical and Insightful
Who was your favorite character and why?
Brian Solis...he's full of good ideas
What does Sean Pratt and Brian Solis bring to the story that you wouldn’t experience if you just read the book?
As a listening experience, Brian and Sean give the book a more personable slant - I found it made the book enjoyable to listen too, and given Brian was the author, it felt like I was learning directly from the experts
Was this a book you wanted to listen to all in one sitting?
The EOBAU is an engaging listen - and would be possible to listen to in one sitting, however, I think it is better to enjoy the book over several sittings to better absorb the concepts.
By Marc on 22-08-12
Adapt or Die
What did you love best about The End of Business as Usual?
The End of Business as Usual is as brilliant as it is ambitious.
Brilliant because Brian has produced profoundly insightful commentary on the evolution of business and the adaptations needed to survive the disintermediation created by connected consumers. Ambitious because Brian has masterfully synthesized mountains of data into a well choreographed narrative that relies on evidence to forecast the future of business.
This book is a must read for any person who needs proof that businesses must adapt to endure. I believe it's as appealing to the historian as it is to the futurist. As practical for sales as it is for the C-Suite. Brand survival is no longer about being the first or biggest. It's about those most capable of change.
This book has made an enormous impact on me. It's given me the motivation to dream of what could be, the reasoning to align culture to consumer behavior and a compass to my future success.
What other book might you compare The End of Business as Usual to and why?
Its a combination of Six Pixels of Separation, Purple Cow, Zag, Cluetrain Manifesto and Here Comes Everybody
Which scene was your favorite?
If you were to make a film of this book, what would be the tag line be?
Any additional comments?