The Entrepreneur's Toolkit : The Great Courses: Professional

  • by The Great Courses
  • Narrated by Professor Michael Goldsby
  • Series: The Great Courses: Professional
  • 12 hrs and 39 mins
  • Lecture

Publisher's Summary

This course teaches you how to be an entrepreneur and how to think like one - skills that are essential whether you are starting a business, expanding an existing business, boosting your career as an employee, pursuing a social cause, or seeking to increase your impact as a teacher, coach, minister, or other professional. Packed with fascinating lessons from legendary entrepreneurs such as Bill Gates, Steve Jobs, Walt Disney, and Henry Ford, these 24 lectures are entertaining as well as practical.
You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.
Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.


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Customer Reviews

Most Helpful

Some Useful stuff here

What made the experience of listening to The Entrepreneur's Toolkit the most enjoyable?

A very clear and complete look at business and how to think about your own. it covers a wide range of subjects.

I found it very helpful in planning my own start up business and will probably go back and listen to it more often later.

What was one of the most memorable moments of The Entrepreneur's Toolkit?

There's a lot about Steve Jobs.

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- Martyn Everitt-Bronze

Best Audio book I have heard

This has to be best and my favourite audio book so far. You have to be interested in Entrepreneurship to enjoy it.
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- Allan

Book Details

  • Release Date: 26-09-2014
  • Publisher: The Great Courses