You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.
Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Customer ReviewsMost Helpful
By Martyn Everitt-Bronze on 14-06-15
Some Useful stuff here
What made the experience of listening to The Entrepreneur's Toolkit the most enjoyable?
A very clear and complete look at business and how to think about your own. it covers a wide range of subjects.
I found it very helpful in planning my own start up business and will probably go back and listen to it more often later.
What was one of the most memorable moments of The Entrepreneur's Toolkit?
There's a lot about Steve Jobs.
3 of 3 people found this review helpful
Customer ReviewsMost Helpful
By Florin on 13-05-15
Smart first half, lacking and slow in the second.
Would you say that listening to this book was time well-spent? Why or why not?
If not for the ability to speed the audio up 2x speed, I don't think I would have been able to put up with the reader's many awkward pauses and slow pronunciations.
Was The Entrepreneur's Toolkit worth the listening time?
If you highly value your time, I would only recommend the first half of this lecture at 2x the speed. Please read my additional comments below for a more detailed explanation as to why I've come to this conclusion.
Any additional comments?
There's a wealth of knowledge in this lecture, but most of that wealth is exposed in the first half of this book. The second half - although still relevant - pertains to basic business 101 and focuses on after-the-fact and day-to-day running of your start-up (which, i'd actually recommend taking a business and financial accounting course to prepare you for starting a business). With drawn out over-explanation of concepts and sentences, the second half of Professor Goldsby's lecture feels more like a "Business for Dummies" entry than a great lecture.
In the first half, the reader divulges valuable insights about idea cultivation, investor expectations, and start-up culture which is directly relevant today. For listeners like myself, who have taken at least one business course, I can only recommend the first half of this lecture.
42 of 42 people found this review helpful
By BJAllstate on 28-08-15
Excellent source of info for any business owner!
I have owned my own business for over 16 years, and this with a very helpful book to me even now!
12 of 12 people found this review helpful