Summary

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.
©2013 Bernadette Jiwa (P)2013 Gildan Media LLC
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Critic reviews

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)
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Customer Reviews

Most Helpful
4 out of 5 stars
By Miriam Oladejo on 27-07-15

Interesting examples

Pretty good, it makes you think about things from a different angle, although at points it's not quite realistic about business.

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5 out of 5 stars
By Mr.Ian on 14-03-15

Great insights.

What a really great book. Listened to it on audible and it was superb. Easy to listen to and dip and out of whilst driving. Would highly recommend to anyone.

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Customer Reviews

Most Helpful
5 out of 5 stars
By L. Pelto on 21-09-16

Great nibbles

Would you consider the audio edition of The Fortune Cookie Principle to be better than the print version?

I didn't read the print version, however, I could see why one would want the print edition as a supplement. The author has some tips that I wish I could just revisit. I listened while walking my dog, so I didn't get anything written down or bookmarked. In the second chapter, I was already wishing I had a printed one.

What other book might you compare The Fortune Cookie Principle to and why?

Hmm I think it compares to the usefulness of anything Seth Godin writes, and the simplicity of Jeff Beals's concepts in Self Marketing Power.

What about Bernadette Jiwa’s performance did you like?

I could listen to her talk for hours. Very soothing, authoritative and exudes confidence.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No

Any additional comments?

I would like to see some of the tips she shares on a PDF available with the audiobook. I enjoyed the book a lot and would highly recommend it to anyone starting or running a business. It applies best here, but perhaps some vp of marketing would get some great info too.

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1 of 1 people found this review helpful

3 out of 5 stars
By Tony Jacobson on 09-04-15

Solid and inspirational

There were great stories and good solid principles that were shared in this book. However, there was not very much information about how to go about doing things mentioned in this book.

Essentially it came down to that the author was using hindsight of successful stories and saying, "just be like them."

While being very inspirational, the book was not very helpful.

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1 of 1 people found this review helpful

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