The Fortune Cookie Principle

  • by Bernadette Jiwa
  • Narrated by Bernadette Jiwa
  • 3 hrs and 37 mins
  • Unabridged Audiobook

Publisher's Summary

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.


What the Critics Say

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)


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Customer Reviews

Most Helpful

Interesting examples

Pretty good, it makes you think about things from a different angle, although at points it's not quite realistic about business.
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- Miriam Oladejo

Great insights.

What a really great book. Listened to it on audible and it was superb. Easy to listen to and dip and out of whilst driving. Would highly recommend to anyone.
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- Mr.Ian

Book Details

  • Release Date: 12-08-2013
  • Publisher: Gildan Media, LLC