The Game-Changer

  • by A. G. Lafley, Ram Charan
  • Narrated by Marc Cashman
  • 12 hrs and 26 mins
  • Unabridged Audiobook

Publisher's Summary

Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
Make consumers and customers the boss, not the CEO or the management team

Innovate to grow a mature business

Develop higher growth and higher margin businesses

Create new customers and new markets

Revitalize a business model

Reach outside your own business and tap into the abundant brainpower and creativity of the world

Integrate innovation into the mainstream of your managerial decision making

Manage risk

Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.


What the Critics Say

"A. G. Lafley has made Procter & Gamble great again." (The Economist)
"Of all the firms on the 2007 ranking of the World's Most Innovative Companies, few are more closely associated with today's innovation zeitgeist than...Procter & famous for its open approach to innovation." (BusinessWeek)


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Customer Reviews

Most Helpful

A great book, though a little long

Great book, with loads of real world examples, though a little longer than it needed to be to make it's point (the author should have read 'made to stick' and i recommend you do too!)
Read full review

- James

Book Details

  • Release Date: 29-08-2008
  • Publisher: Books on Tape