The Greatest Business Decisions of All Time

  • by Verne Harnish, Editors of Fortune, Jim Collins (foreword)
  • Narrated by Peter Ganim
  • 4 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.
In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.


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Customer Reviews

Most Helpful

Anecdotal and superficial

There is some value in this book by mere exposure to business problems and possible creative solutions. But the link between these business decisions and company outcomes is drawn unconvincingly. The pros and cons of different options are not explored in detail, so the moral of the story is often unnuanced cliché.
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- Santiago

Book Details

  • Release Date: 13-08-2013
  • Publisher: Audible Studios