The Innovation Book

  • by Max Mckeown
  • Narrated by Max Mckeown
  • 8 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. With a practical, bite-size format, Mckeown will help you tackle the really important challenges and seize the most-valuable opportunities.
The Innovation Book includes 24 of the most powerful tools and models to help innovators, game changers, mavericks, and revolutionaries make new ideas useful.
These include: Althshuller's innovation pyramid; Burgelman & Seigel's minimum winning game; Osborn & Parnes’ creative problem solving; Altshuller's TRIZ; Osterwalder’s business model canvas for the business model generation; Amabile’s internal & external motivation; Guilford’s convergent & divergent thinking; Ries’ build-measure-learn wheel for lean startups; Christensen’s disruptive innovation; Schroeder’s innovation journey; Usher’s path of cumulative synthesis; Benyus’ biomimicry design lens; Van de Ven’s leadership rhythms; Friend’s three types of uncertainty; Teece’s win, lose, follow, innovate grid; D. School’s design thinking modes; Henderson and Clark’s four types of innovation; Rogers’ adoption & diffusion curve; Abernathy & Utterback’s three phases of innovation, Chesbrough’s open innovation; March’s exploration versus exploitation; Johnson and Johnson’s constructive controversy cycle; Powell and Grodal’s networks for innovation, and Boyd’s OODA loop.
Each tool is made practical with advice about how to use it, examples of innovation in action, and related ideas throughout the book. Anyone who wants to know more about innovation will benefit from this as a real-world handbook and wise companion.

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What the Critics Say

"Inspired, ambitious and complete--a must-read for anyone interested in innovation, creativity and invention." (Tom McMail, ex-Microsoft strategic collaborations director & academic innovations manager)
“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.” (Broc Edwards, SVP, director of learning & leadership)

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Customer Reviews

Most Helpful

Great book but dull performance

I love this book. I have it in hard copy and it is probably the best book on innovation around.

However I find Max's narration really irritating. He seems to be concentrating so much on pronunciation that the performance loses all emotion. It could and should be so much better for such a great book!
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- Paul Hinds

Long winded

Would you try another book written by Max Mckeown or narrated by Max Mckeown?

Not really as I've listened to 2 now and they are both long winded and repetitive. Could easily be more to the point and easier to follow. Some decent content
I guess though.


What could Max Mckeown have done to make this a more enjoyable book for you?

Be more concise, don't repeat the same point


Would you be willing to try another one of Max Mckeown’s performances?

No


If you could play editor, what scene or scenes would you have cut from The Innovation Book?

Most of the middle sections


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- MR

Book Details

  • Release Date: 17-02-2015
  • Publisher: Audible Studios