Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.More
"Harry Beckwith makes the invisible engagingly accessible." (The Motley Fool)
"... a keenly written essay on what it really takes to connect with our customers." (AudioFile)
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This is a must if you sell services