The Lean Product Playbook

  • by Dan Olsen
  • Narrated by Walter Dixon
  • 9 hrs and 54 mins
  • Unabridged Audiobook

Publisher's Summary

The missing manual on how to apply Lean Startup to build products that customers love.
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:


Determine your target customers
Identify underserved customer needs
Create a winning product strategy
Decide on your Minimum Viable Product (MVP)
Design your MVP prototype
Test your MVP with customers
Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

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Customer Reviews

Most Helpful

practical value for those in appdev.

What made the experience of listening to The Lean Product Playbook the most enjoyable?

The practical application of the material covered. Very good covering of various methodologies as well as real life examples. Could easily implement some of the ideas and suggestions here into application development teams.


What did you like best about this story?

Real life value


What does Walter Dixon bring to the story that you wouldn’t experience if you had only read the book?

Wouldn't read a book, audio means I have time while walking , travelling etc.


Did you have an emotional reaction to this book? Did it make you laugh or cry?

No.


Any additional comments?

A good book for any manager or analyst in application development.

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- Morgan

Great read!

Great read for anyone working, or hoping to work, in a product development environment. Extremely practical advice on how to ensure product marjet fit and optimise your product for success.
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- Mr Tim James Dettmar

Book Details

  • Release Date: 19-05-2016
  • Publisher: Gildan Media, LLC