The Little Big Things

  • by Tom Peters
  • Narrated by Tom Peters
  • 12 hrs and 1 mins
  • Unabridged Audiobook

Publisher's Summary

Years ago, I wrote about a retail store in the Palo Alto environs-a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine-from retailers to bankers to plumbing-supply-house owners-have come up to remind me, sometimes 15 or 20 years later, of 'the two-cent candy story', and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.
"Well, the Two-Cent Candy Phenomenon has struck again-with oomph and in the most unlikely of places.
"For years, Singapore's 'brand" has more or less been Southeast Asia's 'place that works'....But as 'the rest' in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to 'rebrand' itself as not only a place that works but also as an exciting, 'with it' city.
"Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry-the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency:


The entry form was a marvel of simplicity.
The lines were short, very short, with more than adequate staffing.
The process was simple and unobtrusive.
The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.
And Yes! Yes There was a little candy jar at each Immigration portal!
"Ask yourself now: What is my (personal, department, project, restaurant, law firm) 'Two-Cent Candy'? Does every part of the process of working with us/me include two-cent candies? Do we, as a group, 'think two-cent candies'?
"Operationalizing: Make 'two-centing it' part and parcel of 'the way we do business around here'."

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Customer Reviews

Most Helpful

The Guru's Guru; worth every penny and then some

I just want to redress the balance and give an alternative perspective.

Firstly, this is based largely on re-edited collected blogs and as such it can repeat many core subjects. Many of these key messages bear repeating. Sure, Tom Peters has a distinctive no nonsense, cut through the BS, why aren't you doing this - are you stupid? attitude and fans love him for it.

There are quite literally hundreds of gems within and I have bought the 'real' book for reference on the back of listening to the audiobook. This is not just inspirational, it is a call to arms for all of us, relevant to all organisations. As Tom (frequently) reminds us, we are all sales people, we are all selling something.

If you are serious about constant and never-ending improvement and out-of-this-world service, then this is a great source of thought-provoking ideas, kick-up-the-pants chiding and passionate treatise to accompany you on the journey. You'll be in masterful company.
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- Stephen

The Best Business Book of 2010

I have seen the last 2 reviews but must respectfully disagree. This is and remains one of my favourite business books of all time. Every one of the 163 Little Big Things has the power to move, to reshape a company and I would love to see a business embrace just 1% of what Tom talks about. There are also some fantastic videos and PDF downloads to accompany the book. If you want something that will gather dust and look pretty then this book is not for you. It is an ACTION MANIFESTO.
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- Julian Summerhayes

Book Details

  • Release Date: 09-03-2010
  • Publisher: HarperAudio