The Little Black Book of Innovation

  • by Scott D Anthony
  • Narrated by Sean Pratt
  • 6 hrs and 3 mins
  • Unabridged Audiobook

Publisher's Summary

Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.
This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:


Finding insight
Generating ideas
Building businesses
Strengthening innovation prowess in your workforce and organization
With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-hear for anyone seeking to turn themselves or their companies into true innovation powerhouses.

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Customer Reviews

Most Helpful

Innovation

First book I audio read following from my Innovation module. It does cover most of the topics in Innovation.
Not too detailed but worth reading it. I have made note of some good points.
Good for people who are ready to apply Innovation in their lives.
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- Amazon Customer

Book Details

  • Release Date: 04-01-2012
  • Publisher: Gildan Media, LLC