• The Marketing Review

  • Digital, Social Media, Traditional, & Management Strategy
  • By: Knight Writer
  • Narrated by: Knight Writer
  • Length: 5 hrs and 5 mins
  • Unabridged Audiobook
  • Release date: 15-11-16
  • Language: English
  • Publisher: Knight Writer
  • 3 out of 5 stars 3.0 (1 rating)

Summary

The Marketing Review discusses the current state of marketing. What works? What doesn't work? How has it has changed in a society now continuously connected to the Internet, and what fundamentals still hold as true as ever? The Marketing Review looks at 15 of the most respected books on the subject and summarizes them in a way in which you the listener can notice certain patterns and areas of disagreement. Never has a marketing book been written which has provided such a vast and diversified amount of information. By the time you finish this book you will have more knowledge of marketing than most will acquire throughout their entire career.
©2016 Knight Writer (P)2016 Knight Writer
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Regular price: £19.39

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Customer Reviews

Most Helpful
5 out of 5 stars
By Stephen on 30-11-16

Well worth it

Any additional comments?

To the point. Many strategies and techniques for increasing your effectiveness as a marketer. Beginner to intermediate level. Each chapter is self-contained so it's good for starting and stopping. I listened to a chapter each day while going to work.

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9 of 9 people found this review helpful

5 out of 5 stars
By Kelly on 29-11-16

Interesting concept

Any additional comments?

This book is kind of like a collection of summaries of other books on marketing. The idea being that there are certain commonalities among the majority of marketing books, and you should give more weight to those commonalities. Then there are other things which one author may claim to be true, but then another author will claim to be false. It is definitely a different approach since rarely will you find contrasting viewpoints within the same book, even if multiple strategies exist. I enjoyed it.

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8 of 8 people found this review helpful

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