The Mesh

  • by Lisa Gansky
  • Narrated by Lisa Gansky
  • 4 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.
Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.
Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation - and deeply worrying its established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries.
In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that’s already driving new businesses and renewing old ones. It’s your essential guide to the next wave of information-enabled commerce that’s also improving our communities and our planet.


What the Critics Say

“This audiobook offers a timely introduction to the reality and importance of Mesh companies—ones that provide products and services through sharing, via community participation and a culture of trust—in a way that really matters.” (Craig Newmark, founder of Craigslist)


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Customer Reviews

Most Helpful

Very good listen

Short and sweet review - but I enjoyed this. It had loads of examples of how social networks have worked. Great to get you thinking!
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- Alan

A truly valuable read.

Must read for all mesh entrepreneurs and participants. Gain a deeper understanding of the vectors of the mesh economy and how it's layers grow and interoperate. Economics shared. Thank you Lisa!
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- gideon

Book Details

  • Release Date: 23-11-2010
  • Publisher: Gildan Media, LLC