The Nature of the Future

  • by Marina Gorbis
  • Narrated by Michael Puttonen
  • 8 hrs and 10 mins
  • Unabridged Audiobook

Publisher's Summary

A renowned futurist offers a vision of a reinvented world.
Large corporations, big governments, and other centralized organizations have long determined and dominated the way we work, access healthcare, get an education, feed ourselves, and generally go about our lives.
The economist Ronald Coase, in his famous 1937 paper "The Nature of the Firm," provided an economic explanation for this: Organizations lowered transaction costs, making the provision of goods and services cheap, efficient, and reliable. Today, this organizational advantage is rapidly disappearing. The Internet is lowering transaction costs - costs of connection, coordination, and trade - and pointing to a future that increasingly favors distributed sources and social solutions to some of our most immediate needs and our most intractable problems.
As Silicon Valley thought-leader Marina Gorbis, head of the Institute for the Future, portrays, a thriving new relationship-driven or "socialstructed" economy is emerging in which individuals are harnessing the powers of new technologies to join together and provide an array of products and services. Examples of this changing economy range from BioCurious, a members-run and free-to-use bio lab, to the peer-to-peer lending platform Lending Club, to the remarkable Khan Academy, a free online teaching service. These engaged and innovative pioneers are filling gaps and doing the seemingly impossible by reinventing business, education, medicine, banking, government, and even scientific research.
Based on extensive research into current trends, she travels to a socialstructed future and depicts an exciting vision of tomorrow.

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Customer Reviews

Most Helpful

Banal, obvious and poorly researhed

What could have made this a 4 or 5-star listening experience for you?

It needed an over arching idea or insight. It was just a list of uninteresting opinions. I didn't get it


What will your next listen be?

a similar subject, but a different author


What do you think the narrator could have done better?

Narrator was fine


What character would you cut from The Nature of the Future?

N/A


Read full review

- GKS

Book Details

  • Release Date: 12-12-2013
  • Publisher: Post Hypnotic Press Inc.