The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)
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- N P Sinclair
A Life Changing Audiobook?
This audiobook was a real ear-opener for me, I found the concepts in it extremely exciting and although only a fledgling new business I have begun to implement as many as I can and seek assistance from others that are more knowledgeable. Inbound Marketing is the future (IMO) and any business large or small will benefit by doing it properly. I found this book had sufficient detail, without being too heavy and diverse enough to keep it entertaining.
Time will tell whether these ideas will make a difference in the future to my business but it is now a significant part of my Business Development strategy and given me so many ideas to get on with.
I could not rate or recommend this (audio)book more highly.
Sean Pratt is a fantastic narrator, dare I say my only disappointment with the follow up book about Sales and Service is that DMS isn't nearly as engaging as a reader as Sean Pratt. I will be looking for other titles that he has done to see if any are of interest to me.
I spend an hour and a half a day driving to and from work so always try to fill up my time by learning new things. Some audiobooks just don't stick, whether it's the narrator, the subject matter or whatever, if I find I have to concentrate too hard to remember stuff it gets binned (for obvious reasons!) This audiobook is great, the narrator superb and I actually found myself looking forward to getting in the car!