The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 37 mins
- Unabridged Audiobook
- Release date: 02-09-14
- Language: English
- Publisher: Audible Studios
In this new book by the author of the #1 best seller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
Rich with revealing, first-hand accounts of real businesses that are charting this new territory and finding astounding success - a bicycle manufacturer that engages customers with honest and revealing openness; an enterprising network of home basement repair contractors that educates clients with free publications and innovative visual software; and an independent physician who provides her patients with online video notes to help them follow detailed medical instructions - The New Rules of Sales & Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.
Among the topics covered in detail:
Why the old rules of sales and service no longer work in an always-on world
The new sales cycle and how informative Web content drives the buying process
Providing agile, real-time sales, and service 24/7 without letting it rule your life
The importance of defining and understanding the buyer personas
How agile customer service retains existing clients and expands new business
Why content-rich websites motivate interest, establish authority, and drive sales
How social media is transforming the role of salesperson into valued consultant
Required reading for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits - The New Rules of Sales & Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
Note: The New Rules of Sales & Service is neither an update nor a sequel to The New Rules of Marketing & PR; rather it complements the earlier book. Each book focuses on and outlines different strategies: Marketing and PR use online content to reach many buyers at once; Sales and Service use online content to reach buyers one at a time. The New Rules of Sales & Service tailors its strategies and tactics to reflect this difference.
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Customer ReviewsMost Helpful
Customer ReviewsMost Helpful
By Ehud Shavit on 21-09-15
One idea well explained
This book is basically saying one thing - the world have changed and you must adapt; in this case the world of sales, services, and of course marketing. Control shifted to the hand of the customer, who now has independent access to knowledge that previously was held by the sales person, who now wants the best for the money and want it right now. Now, if you want to sale you must be agile and highly responsive, you must give real service as and when needed by the specific client, you must give real, valuable and timely content, you must have a good story and tell it well.
For me, this is the essence of the book in one passage. However, in order to understand that well and in order to know how to implement that well, the book is certainly worth listening to.
2 of 2 people found this review helpful
By William on 24-12-14
Interesting points made
David makes some great points - many of which should be quite obvious but until they are restated they don't take on that "duh, we should have done that" moment. Sales and marketing need to work together and DMS makes so many points on ways we can accomplish that for stronger sales results.
2 of 3 people found this review helpful