The New York Times Pocket MBA

  • by Michael A. Kamins Ph.D.
  • Narrated by Grover Gardner
  • 2 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.


What the Critics Say

The New York Times Pocket MBA Series


See More Like This

Customer Reviews

Most Helpful

Good Book !!!

Its really a good book and worth buying this book . It is one of the great book provided by Audible .
Read full review

- bhavna

Book Details

  • Release Date: 23-06-2000
  • Publisher: Listen & Live Audio, Inc.