Tales and Tactics From an Entrepreneur's Life of Winning Deals, Succeedinng in Business, and Creating a Fortune from Scratch At the tender age of 19, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire. Today, with a net worth of more than a quarter-billion dollars, he commands a real-estate empire.
How did this determined young entrepreneur achieve such spectacular success so quickly? Can others learn his secrets and emulate his accomplishments? Can you?
Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest black-owned real-estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.
Some lessons are motivational and inspirational; many are hardball business how-to's that apply in any industry and any type of transaction. Key Peebles Principles include:

Make your money going into the deal

Control of the deal is more important than cash

Being lucky means being ready

If the key doesn't fit, change the lock

Be a bulldog on details

Listen to your first instinct

Respond quickly to attacks

Find out what the other side really wants and give it to them

Turn vinegar into wine; setbacks are opportunities in disguise

Seeing value is everything

Be the last man standingColorful and detailed behind-the-scenes accounts of each transaction provide a real-world business context for each principle and show you how to apply them in practice.
©2007 R. Donahue Peebles (P)2009 Audible, Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By Jeremiah boucher on 18-06-12

great commercial real estate book!

Would you consider the audio edition of The Peebles Principles to be better than the print version?


What did you like best about this story?

breaking down the politics and details of each commercial real estate transaction

Which character – as performed by Dion Graham and R. Donahue Peebles – was your favorite?


Did you have an extreme reaction to this book? Did it make you laugh or cry?

the political relationships Donahue formulated in Washington dc, san fran, & Miami were very very interesting and helpful in furthering my investing career

Any additional comments?

if you invest in commercial real estate, buy this book, its candid and extremely helpful in formulating a strategy to acquire bigger and better properties.

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2 of 2 people found this review helpful

5 out of 5 stars
By Maureenmoeh on 25-08-17

Eyes Wide Open

Thank for such insightful knowledge. Spoke volumes that I will surely put into practice. Better than a college degree.

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1 of 1 people found this review helpful

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