The Pumpkin Plan

  • by Mike Michalowicz
  • Narrated by Mike Michalowicz
  • 6 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it - do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing.
That’s when he discovered an unlikely source of inspiration - pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan?

Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.


What the Critics Say

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)


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Customer Reviews

Most Helpful

Not as cheesy as first impressions

Seriously, Mike's won me over.... by the time I reached chapter 3, I knew the value in his offering was worth holding on for... so, I adjusted to his humour. This is a very enjoyable, and condensed alternative to M. Port's 'Book Yourself Solid, M. Gerber's 'E Myth' and Dan Priestley's slick funnel of books. Also, endearingly smooth in his own way..... now I'm compelled to read his other books! ... and visit his website! ... oh no.... YES, I have actually started implementing the Pumpkin Plan! Day 2 and ALREADY seeing desirable results :-) Thanks for sharing your perspective, Mike (No, we're not related and this is an honest review by a verifiable reader of Audible)
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- Kenneth

Great book.

Loved it. Exactly what I expected it to be. Great nuggets of information to help me on my entrepreneurial journey
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- belle

Book Details

  • Release Date: 05-07-2012
  • Publisher: Gildan Media, LLC